You are here: Sulake is a multi-million dollar multimedia company based in Helsinki, Finland in Habbo Hotel . It was founded by Sampo Karjalainen and Aapo Kyrölä .
Sulake's main focus is virtual worlds, casual multiplayer games and social networking. The corporation's CEO is Timo Soininen, also from Finland.
The company's first project, Mobiles Disco, was intended to promote a Finnish rap group called Mobiles in 1999. As the site grew in popularity, the (Finnish) rooms were swamped with foreigners, so an English international version was created.
This made Karjalainen and Kyrölä wonder about possibilities for financial success. It is believed that Dee 'Daisy' Edwards sold the rights to the early habbohotel coins brand back. The user was known daisy, from the United Kingdom hotel.
It was rumored that such rights were sold for nearly one million pounds, paid by investors within Sulake.
Sulake then sold the concept to the Finnish telecom giant Elisa Oyj through the advertising agency Taivas. In August 2000, Hotelli Kultakala (habbo credits) was launched as part of Elisa's portal, which is now the foundation release of Habbo Coins Finland.
Copyright © 2009-2010,