Looking Into Habbo's Demographics

Here, Haro moved into a discussion of the game's demographics. Globally, the game attracts around 51% boys and 49% girls. "13-16 seems to be the predominant age group we're getting." But in different territories the story may be different. For example, in Japan there are a lot of younger kids playing, but there's also a hardcore cadre of housewives who play in their own cliques. When it comes to the U.S., Haro posited, "I guess in the States the tipping point is when you get your driver's license and you can actually go somewhere to meet people." 

A big concern of Habbo players is to create a private space where their parents don't know what's going on -- and this extends to when they get in trouble. "We even had the incident where we wanted to make an example of a scammer and tell the cops. The only thing he wanted is that his parents didn't find out." According to Haro, Habbo Hotel represents a generational shift in how younger users look at the internet. "People are playing internet these days. It's not like people are thinking of it like a medium, but as a place where you do stuff."

And Habbo Hotel is at the forefront of collecting information on its audience's trends. "We're doing a yearly global youth study. Last year we interviewed 42,000 kids to find out who they really are." The habbohotel coins demographics break down into five main groups.