Habbo Hotel a lot of market research

SH: Yeah, and also for Habbo Hotel, as I've said before a number of times, one of the key things is that practically all the content on the servers is created by the players themselves, so it's not like we have to do that much to keep up with the times if you look at the content itself, because it's the players bringing the stuff in. 

It's more like we get to know what's hot currently in habbohotel coins each particular culture by just looking at what the players are doing by themselves. So, if one of the TV series... If there's a new TV series on TV and it's cool and the kids love it, they start to play in Habbo before we get any data from the media companies saying that it's a popular TV series.