You are here: Habbo has almost 80 million registered users and 7 million unique users per month. The average visit is 30 minutes while the average page impressions per month are 400 million. For a virtual world with less functionality than a Second Life, it is doing incredibly well, partly because of the great graphics which they call “pixelart”..
Habbo is broadly similar to Cyworld - users move between a series of animated chatrooms and pay for items using habbohotel coins. Users can buy furniture to decorate their rooms, buy gifts for their friends and pay to play in-world games. Coins are bought using a cell phone, credit card or debit card, and each one costs around 20 cents.
Some rooms also include billboard advertising for real-world products(habbo credits). In the light of horror stories about MySpace(), I’m sure parents of younger kids will be less anxious about letting them use Habbo (although there are reports of Habbo money users being scammed into giving away their account details).
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